An award-winning bakery, cafe and bakery school
Thoughtful Bakery is an independent bakery, cafe and bread school in Bath. Owner, Duncan Glendinning, is half Scottish and half French, a mix that comes through in his provenence-focused breads and exquisite pastries and cakes.
We teamed up with food and wine copywriter, William Thomas, to implement a thoughtful brand refresh.
Identity design / Packaging / Promotional materials
Client: Thoughtful Bakery
Design & art direction: Relay Studio
Copywriting, brand strategy & art direction: William Thomas