An award-winning bakery, cafe and bakery school

Thoughtful Bakery is an independent bakery, cafe and bread school in the city of Bath in England. Owner, Duncan Glendinning, is half Scottish and half French, a mix that comes through in his provenence-focused breads and exquisite pastries and cakes.

We teamed up with food and wine copywriter, William Thomas, to implement a thoughtful brand refresh.

 

Identity design / Packaging / Promotional materials

Design & art direction: Relay Studio

Copywriting, brand strategy & art direction: William Thomas

Project categories: Print, Identity

Client: Thoughtful Bakery