Circling the Square

Branding and website for Apex Consortium, a project management team specialising in development and construction.

The ancient builders understood and harnessed the hidden geometry that underpins our natural world. The Great Pyramid at Giza in Egypt features both π (Pi) and Φ (The Golden Ratio) in it’s design, which also incorporates the dimensions of Earth and Moon.

This incredible geometry is the inspiration behind the Apex identity.


Identity design / Web design & development / Promotional materials

Client: Apex Consortium

Design & art direction: Relay Studio

Project Contact:

Project categories: Print, Identity, Web