Circling the Square

Branding and website design for Apex Consortium, a distinguished project management team specialising in property development and construction.

Inspired by the geometric principles seen in historic architecture. The Great Pyramid of Giza incorporates both π (Pi) and Φ (The Golden Ratio) in its design, reflecting precision, balance, and structural integrity. These elements form the basis of Apex’s visual identity, emphasizing accuracy and lasting strength.

Apex Consortium’s brand draws on a legacy of precision and innovation, creating spaces grounded in thoughtful design and enduring quality.

 

Identity design / Web design & development / Promotional materials

Design & art direction: Relay Studio

Project categories: Print, Identity, Web

Client: Apex Consortium