A comprehensive brief is key to the success of every creative endeavour.

The Relay creative brief allows clients to focus on exactly what they want to achieve before any work starts on a project. A concise brief will ensure clients get the high quality that meets expectations and requirements.

The brief will establish a clear understanding of project specifications whilst ensuring that delivery is on time and on budget.

The brief should primarily focus on the results and outcomes of the creative and business objectives of the project. It should not attempt to deal with the aesthetics of design.

The time spent on your brief is time well invested because it means you’re focused on your project’s success before it even begins.