

The Sanctuary Thailand
Refining The Sanctuary’s brand through a cohesive creative and messaging system—enhancing clarity, consistency, and emotional impact without rebranding.
A personalised mobile hair care subscription app for Pantene using AI technology to analyse each user’s unique hair type and condition, providing customised product recommendations and hair care routines. The app would also offer expert tips and progress tracking to help users achieve their best hair health.
This tailored approach combines Pantene’s trusted formulas with digital customisation, delivering evolving hair care solutions that cater to changing needs. The subscription service would enhance convenience, offer exclusive product access, and build long-term customer loyalty through personalised experiences.​​
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Design & art direction: Relay Studio
Project categories: Print, Identity, Web
Client: PA Consulting



































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