A comprehensive brief is key to the success of every creative endeavour.

The Relay creative brief allows clients to focus on exactly what they want to achieve before any work starts on a project. A concise brief will ensure clients get the high quality that meets expectations and requirements.

The brief will establish a clear understanding of project specifications whilst ensuring that delivery is on time and on budget.

The brief should primarily focus on the results and outcomes of the creative and business objectives of the project rather than attempt to deal with the aesthetics of design.

The time spent on your brief is time well invested because it means you’re focused on your project’s success before it even begins.

Personal Details

Company Profile

A quick overview of your organisation is immensely helpful at the briefing stage.

Please provide a brief description of your business or business you seek to establish.

Project Details

Please select the items required. Additional fields will be added to this form with each selection.
List the required deliverables.
State what mandatory information must be included.

Project Objectives

Make it clear who your target markets are and what messages you want them to receive from your company.

Mood & Style

Please provide examples of what you consider to be effective or relevant design, even if it is from your main competitors. This will set a benchmark and is a great starting point.

Project Content

The content used in a design is as crucial as the design itself, please state who is going to be providing the content. You may need to consider a professional copywriter, photographer, or use of stock imagery.

What copy needs to be included? Who is providing the copy?
What images / photographs / diagrams etc need to be used? Who will provide these? Will imagery need to be sourced or created?

Project Schedule

Project People

Please provide the names, roll and contact details of people who will be involved in the project.

Project Budget

Consider segmentation of the budget and what that budget must cover (e.g. creative fees, print, media buying etc).

Additional Information

Please use this field to add any additional relevant information.